Culinary Legacy

KFC's legendary "11 herbs and spices" recipe serves as both a trade secret and a powerful marketing tool, contributing to the brand's mystique. Employing strategic measures such as physical secrecy, production fragmentation, limited knowledge, and non-disclosure agreements, KFC has successfully preserved the confidentiality of its recipe. By intertwining the secret with its marketing strategy, KFC has transformed its secret recipe into a narrative-rich enigma that continues to captivate and uphold its culinary legacy.