Brand Identity

Read more about the article “Gives You Wings”: How Red Bull Transformed Extreme Sports into a Marketing Phenomenon
Branding / Lifestyle / Marketing / Success

“Gives You Wings”: How Red Bull Transformed Extreme Sports into a Marketing Phenomenon

Red Bull's strategic integration into the world of extreme sports aligns seamlessly with its brand identity and target audience. By associating itself with the adrenaline and risk-taking ethos of extreme sports, Red Bull goes beyond marketing an energy drink—it sells a lifestyle, attitude, and experience. This approach, coupled with innovative content creation and emotional connection, creates a lasting and impactful marketing phenomenon that resonates globally.

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September 2, 2023
Read more about the article “I’m Lovin’ It”: How McDonald’s Five-Word Slogan Became a Global Brand Identity
Advertising / Branding / Food / Marketing

“I’m Lovin’ It”: How McDonald’s Five-Word Slogan Became a Global Brand Identity

McDonald's adoption of the "I'm Lovin' It" slogan in 2003 was a strategic response to competition and changing consumer preferences. The emotionally resonant and universally relatable phrase became a cornerstone of McDonald's brand identity, transcending linguistic and cultural barriers to connect with consumers worldwide. Through clever marketing and adaptability to shifting trends, the slogan's success underscores the power of simplicity and emotion in creating a lasting brand message.

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September 2, 2023